So what if the bag is a bit noisier than what people are used to? What??? The bag wakes up a roommate? Ummm maybe they shouldn't be eating that late at night, it's not all that healthy to begin with! So stop sneaking snacks in the middle of the night...problem solved! OR pour some chips into a bowl and then eat them! Do roommates also complain about the FZZSTTTT of the soda or beer can being popped open? Do we need silencers for cans? Or the clickety clickety of the laptop keyboard or texting?
Consumers are so fickle, that they won't buy a product they like due to packaging? Well, it's too bad because Frito-Lay WAS at the forefront of changing consumer's thoughts and attitudes towards packaging. And just think, they had responded to consumer demand for more eco-friendly sustainable packaging! I for one, was a huge fan of the compostable bags. I didn't care one bit that they were noisier because I knew that after we'd finished the yummy, crunchy chips, the bag would not litter a landfill, and to me that's more important than the crunch of the bag. In fact, I got a kick out of adding it to our compost, crinkle and all!
Personally, I believe laws are needed to push companies to create sustainable packaging. Without a push, most companies take the cheaper, easier, petroleum-dependent-plastic way out. If Frito-Lay hadn't caved in, would consumers get used to the bag? I think their products could stand up to the complaints and they'd still profit because it's the product that consumers are buying to eat, and their products are good.
To their credit, Frito-Lay says they are developing the next generation of biodegradable bags. And I'll be sure to let you know what I think of it when it finally arrives on the market! Until then, I'll still be pushing for more responsible, eco-friendly, sustainable packaging and buying the original Sun Chips which will still have the compostable bag :)
http://www.usatoday.com/money/industries/food/2010-10-05-sunchips05_ST_N.htm
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